When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is Special leads designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isn’t enough, we have you covered. In this blog, you’ll Special leads l earn the key GDPR terms marketers should be familiar with. Personal Data
Personal data concerns any piece of information that personally Special leads identifies a consumer, either alone, or in combination with other data elements, including names, addresses, ID numbers, health info, racial or ethnic data, political views, sexual orientation, genetic data, and biometric data. Interestingly enough, location, IP address, cookie data, and RFID tags also fall Special leads under the umbrella of personal data. Pseudonymous Data Any piece Special leads of information that can be tied back to a specific individual is protected under the GDPR.
However, if that data doesn’t identify a person, or is anonymous, the Special leads regulation does not apply. The grey area here is with pseudonymous data. Pseudonymous data cannot be attributed to a specific data subject without additional information. It’s not directly identifiable nor is it anonymous. For example, encrypted data, or data that has been “de-identified” (if the Special leads custodian retains the means to relate it, or decrypt it, may actually be pseudonymous. Pseudonymous data isn’t exempt from the